The Project
Hello Grappa is a project promoted by AssoDistil (the National Association of Distillers of Alcohols and Spirits) and co-funded by the European Union to support and strengthen Grappa GI’s presence in international markets. It aims to boost the awareness, competitiveness and market opportunities for Grappa GI, while celebrating its authenticity, tradition, flavour, and quality. The project also highlights the broader value of European agricultural products, with a focus on clear labelling, sustainability and responsible production.
During its first two phases (2017-2020 and 2020-2023), Hello Grappa promoted Grappa GI in the United States, before turning its focus towards strengthening its presence in the United Kingdom for the campaign running from April 2026 to March 2029.
3 years
ASSODISTIL
Founded in 1946, AssoDistil represents over 95% of Italian spirit and agricultural ethyl alcohol production, promoting and protecting the interests of its member companies as well as the wider industry.
