Missions in Italy of journalists, food blogger, influencers, bartenders coming from the Countries target of the programme.
The mission programme envisages more information on the following specific topics:

1. Varieties, quality and conditions about European production as well as on results of scientific studies;
2. Information on Community legislation which stipulates rigorous norms on production, quality indications, labelling and commercialization, which guarantee product quality and traceability to consumers;
3. Transmission of concepts of the pleasure of being able to schoose a big variety of European products of diverse origins, enhancing the bond between European production and terroir.

In the same time, participants will develop a programme of guided tours in order to deepen knowledge about terroir and all the connecting links of the chain.